Encouraging Farmers to Decarbonize
When Yara needed help launching their global carbon capture initiative, Agoro Carbon Alliance, we helped them generate interest and enlist farmers.
Challenge
Agoro’s mission is to decarbonize the food value chain. They recognize that agriculture must embrace climate-positive practices for our planet to thrive, which requires a commitment to transforming farm practices. To enable this evolution, the Alliance pays farmers for their carbon crop while helping conscious consumers reward responsible agricultural choices. But how would farmers receive the program? And how could we make people aware of this new initiative and get them on board?
Solution
To prepare for Agoro’s formal launch, we developed a pilot program to gauge farmer interest. The pilot targeted Iowa row crop growers farming at least 200 acres. Our goal was to enlist 25-50 qualified growers into the new program. We received 201 form submissions from 140 farmers, besting our target by 460%.
Following the pilot program’s success, we launched a microsite to educate and generate interest in Agoro’s global launch event. Both the launch event livestream and the microsite have been incredibly successful at building awareness of Agoro Carbon Alliance and its goals.
Results
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