We built a new brand platform around the message, “Together We’re Better,” to communicate the cooperative spirit of Capital Farm Credit and leverage their unique selling proposition. We applied this theme across internal and external communications, including digital, print, trade shows, and events.

Next, we shifted the marketing mix to reach a refined target audience through narrowly defined DMAs like livestock associations and cattle ranchers. With digital ads on Facebook and paid search leveraging our new creative to drive audiences to tailored landing pages, we generated meaningful results.